Wednesday, December 5, 2007

Building Your Business with an Opt-in List

Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list. These marketing misconceptions could pose so much of an obstacle towards your profitting well from your business.

Not a lot of people use email

Email marketing is one of the most effective marketing methods nowadays simply because virtually almost all people use email. Check on those email fields or blanks required to be filled up on various forms needed in processing different transactions. A person without an email address is tantamount to a person without an online home, which is one big shameful truth for this generation.

Email marketing campaigns can offend a lot of people

The not-so secret way to surmount this dilemma is through permission-based advertising. There's no harm in trying after asking for permission.

It's stupid to send email to all the people

The key to this predicament is to have a very discerning eye on who to email and who to not email. Better look for some metrics on how to know which group of people would give you high ROI or return on investment.

The Real Deal with Building Opt-in List

After clearing the fog regarding email marketing myths, here's how one can benefit from employing the power of email marketing campaigns - building an opt-in list.

However, building an opt-in list is not a piece of cake particularly for the uninitiated. Here is a roundown of tips on how to succeed in this kind of marketing endeavor.

1. Strategic Collection of Data

Know which information from your audiences will help you in lowering expenses and/or make sales flourish. Devise a tactic to make people voluntarily provide you with the information necessary to create higher conversion.

Overload of data is not good. Ask only for opt-in, with their full name and email addresses. Make sure that the profiles that you gather are updated to aid in improving the relevance, timeliness and satisfaction from each deal you make.

2. Good Implementation

Old adage says it all - 'action speaks louder than words'. This easily translates to the difficulty one has to undergo during the execution of his or her email marketing efforts. It's a good thing that various methods, often low-cost, abound to hasten and facilitate the building up of one's opt-in database.

Tracking your email marketing results can pose great hardship, too. Technology and relevant sources should be employed in making this aspect of your marketing a lot manageable. Your high traffic groups of opt-ins with the greatest result should be taken noted of.

The following are the most widely used methods to leverage channels without overspending:

1. Make use of websites.

It is an excellent tool for data collation and providing you with relevant info regarding your email offers. Use forms that solicit your visitor's email address and consent.

2. Make use of print ads, brochures, TV, radio and direct mail.

These are the more popular ways of marketing aiming to lead traffic to one's site. You may want to ask for signups for email services. Make your website more visible through these media. Offering free electronic newsletters and or rewards program can do well in making it easy to win the nod of your audiences, too.

3. Maximize your sales force.

Customer service associates can help a lot in making you benefit more from your email correspondence. Sales people with proper education on how to aid you in this endeavor can very well contribute to higher ROI. Techniques like offering account updates and special programs through email can easily land you those lists of valuable visitors.

4. Don't make your point of sale pointless.

Forms for signup located at cash registers and other high-traffic and highly visible spots can be very excellent venues for your business to collect email addresses. Notification of upcoming sales through their email addresses and names can coax them to supply you with the information you need.

5. Conferences or trade shows can work, too.

Giveaway offers or entries on sweepstakes are great for opt-in to volunteer their contact details.

These tactics should be applied with adequate caution and should focus on earning the trust of your opt-in list instead of simply collating data for your sole own benefit. Always make sure that the forms that you will use and other methods that you will employ will not necessitate too much fuss to subscribe. This is for people to not be annoyed during the process of data supplication.

With that bunch of information, who can ever go wrong with the feat of building an opt-in list?

Friday, November 16, 2007

How to Build a Successful Online Career

Internet marketing is surrounded by facts that every aspiring online entrepreneur should know. Although you have heard several success stories about individuals who succeeded and earned thousands to millions of dollars through Internet marketing, they are also bounded by these facts existing around the industry.

First, just like the typical business investment, you cannot make a fortune overnight on Internet marketing. Successful Internet marketers have spent several years to perfect their marketing strategies. They have started from studying the “ins and outs” of the business opportunity, applied existing strategies, formulated their own marketing strategies, and test their new strategies to their marketing business. Although Internet marketing offers a lucrative business opportunity for everyone, it takes some time before you could earn millions of dollars through Internet marketing. You will start from several hundreds and after several months or years, you will be able to earn thousands of dollars on Internet marketing revenues.

Second, your competitors will always be your competitors. There are instances wherein they will use you for their advantage. Of course, we do not want to ruin friendships here, but it is a fact that you must be careful of. You can work hand in hand with other Internet marketers, but you must ensure that you are not working with “hungry predators” or those who will not use your generosity for their advantage of earning more money.

Lastly, getting potential clients is the hardest part of your Internet marketing career. Remember that the success of your Internet marketing business will depend on how you will attract potential clients coming from the majority of traffic around the Internet. Even if you have a well-designed website with useful facilities such as information catalogs and shopping cart services, once you failed to attract large web traffic towards your site, your Internet marketing business will be of total failure.

Among the aforementioned facts, the last one is what you need think of most. As previously mentioned, the success of your Internet marketing career depends on how you build your clientele base. Such clientele base will serve as your “bloodline” that will keep your marketing career alive. Without them, the Internet marketing industry will remain to be a dream for individuals who want to earn more money.

If you want to attract potential clients and convert them into loyal product evangelizers, you must learn the whereabouts of Internet marketing promotion and advertising. Promoting and advertising your Internet marketing is crucial to your website and to your career as well. Through these strategies, you will be able to attract motivated people who are willing to purchase whatever you are offering. Taking time to create some buzz about your website will keep them coming back and create an intriguing impression to those individuals who haven’t got a try of your products or services.

Promotion and advertising will help you get the targeted traffic that you want in the early run of your Internet marketing career. In fact, the cost of promoting and advertising your site on the Internet is not as expensive as advertising your products and services through conventional methods such as billboards and classified ads of different newspapers. Even if you do not have that large marketing budget, you can still promote and advertise your site using various alternative and low-cost promotional methods.

So what are the characteristics of a good Internet marketing promotion and advertising? Take a look on the following items and make sure that your promotion and advertising tools possess these characteristics:

• It must have a long-lasting effect. Do not just use an advertising medium once and discard it. Find ways on how you will be able to use it for several times. You may use a similar approach on each advertising tool and create customer familiarity with the advertising tool as well as the product or service you are advertising. Think of several successful promotions and advertisement such as for Energizer batteries and others.
• An effective Internet marketing promotion and advertising have variations. Do not just stick with a single ad format. Change the color, text, and the message of your advertisements but do not alter its feature character. The alterations must be done in the consideration of a long-lasting ad effect.

Do not be afraid to explore new options. If you think these new ideas will help you promote and advertise your Internet marketing business effectively, then do it. The more you broaden your promotion and advertising efforts, you will be able to succeed in your Internet marketing business career.

Free and Low-Cost Marketing Alternatives

Starting an Internet marketing business is probably the best way of growing a residual income and at the same time achieving financial freedom. It really sounds easy and fun, yet there are several things that will cross your mind—things that will probably stop you in starting your own Internet marketing business.

Time and financial resources.

You need to accept the fact that in order to make money, you must have sufficient time allotment and financial resources. It is not advisable to start your online business if you feel that you do not have that financial capability of sustaining your own business in the long run.

Getting large web traffic to your online business site is your main priority in starting your Internet marketing business. You will be able to achieve it through advertising your site. However, when you found out that the cost is not within your reach, there is a slim chance that you will achieve success in getting traffic and converting them into long-term clients. Keep in mind that without a strong clientele base, it will mark the end of your Internet marketing career.

Is there any other way to escape expensive online business advertising?

Keep in mind that the word “free” still exists.

In other words, there are still low-cost alternatives and even free methods of advertising your Internet marketing business. You must be confident that such free or low-cost advertising alternatives will work, after all it is still a type of promotion that will help you get the targeted traffic that you need for your site. It does not necessarily follows that free or cheap advertising will not work effectively whereas expensive advertising mediums will always work. Invest confidence and a “clever thinking” on how you will be able to make it as effective as the expensive advertisement packages on the Internet.

As previously mentioned, there are many ways of advertising your online business without spending much of your fortune. The best idea that you must consider is writing original articles containing fresh and juicy information that will help your website visitors know about your business and the products and services that you are offering. Write your own original articles and sign with free or low-cost article distribution services that will distribute your articles to publishers around the Internet. If you want a wider distribution of your articles for increased awareness, you may pay for a small fee. Once your articles are distributed and published around the Internet with hyperlinks directing to your site, you will have your first set of new web visitors in no time. If you do not want to write the articles by yourself, you can hire different article writing services that will do the job in exchange of a small fee. Article writing and distribution is one of the best means of Internet marketing promotion.

Just like article writing, you may also use weblogs or simply blogs for your Internet marketing business promotion. This is completely free of charge and an ideal way of getting quality content on your website as well as getting repeated visitors who are interested in reading what you want to say. You can write your views about your business or include some photographs of the products you are offering. Do not forget to include your site’s link on your blogs so that your readers can visit your site if they want more information about what you have written on your blogs.

Posting to online forums is another free yet effective way of getting your hyperlinks noticed by majority of Internet users. There are thousands of online discussion forums out there that offers subjects related to the nature of your online business. You may also help other individuals by posting your comments or suggestions that you know with regards to a certain issue. The more assistance that you can offer, the more your name will stand out of the crowd as the authority on the subject, and the more likely forum readers will click on your website hyperlink to find out more about you and what you are into. It is one of the best ways of making sales without even selling actual products or services.

Why spend a lot if there are free and low-cost advertising alternatives for your Internet marketing promotion? With some careful planning and little spending, you will be able to earn a lot from your online business.

How to Earn Respect from the Online Community

Engineers, doctors, nurses, accountants, and lawyers.

They are what we call as professionals. They are individuals with recognized knowledge and expertise on a certain field of endeavor. They are entitled by law and existing policies to practice their respective professions. They are worthy of the standards of their profession, giving them legal licenses to practice their respective professions. Thus, they are the “authorities” in their respective field of endeavors.

Along with their tag as professionals, these individuals are bounded by proper etiquette with regards to their actions and behaviors. As professionals, they are expected to deliver required services to the public and at the same time deal with other individuals and professionals in an appropriate manner. They are looked upon as leaders; thus they are expected to act as real professionals when dealing with their work and other people.

Professionals are everywhere—in various construction sites, real estate markets, hospitals, county courts, and other places. Even the Internet marketing industry is surrounded by various professionals—Internet business consultants, web content writers, software developers, web designers, and others.

Thus, the Internet marketing is a pool of web-based professionals who are working not just for their personal interest but for the development of the industry as well. But what does it take to be considered as one of the Internet marketing professionals?

As previously mentioned, the definition of a professional revolves around the concept of “an individual who has recognized knowledge and expertise on a certain field of endeavor”. As a professional, you are considered to be worthy of the standards of your profession. You need to show to the world that you are really worth to be considered as a professional through creating a professional image.

However, building a professional image is not as easy as you think. In fact, it entails a great deal of time and effort. Your knowledge and expertise is not just the working factor here. You must also consider the conduct of your business in a professional manner, especially on the Internet where you are dealing with clients whom you do not know and you do not see.

Now, how will you start building your professional image? Consider the following aspects in creating your image on the Internet marketing industry.

• Your attitude is among the most essential aspects in creating your professional image on the Internet. It can either make you or kill your career in an instant. The manner you deal with your fellow Internet marketers, clients, and the concerns they want you to answer such as questions, comments, and compliments will reflect on your professionalism as a reputable Internet marketer.

• Courtesy is also an important factor. As previously mentioned, you are dealing with people whom you are not seeing and you do not know. Despite of that gap, make your “unseen” clients feel that they are very much appreciated. You must be respectful and warm in accommodating their queries and concern. Even in words, always express your gratitude to them.

• Honesty is the best policy. Do not mislead your web-based clients or else you will lose them. Remember that you have to earn their trust for you to build long-term relationships with them.

• When dealing with your clients, always go above and beyond their expectations. Always listen to the concerns of your clients. As a professional, you are expected to hear from your clients even if you know and understand most of the aspects of your Internet marketing business.

• Unsatisfied clients always complain about poor technical support. You need to make yourself personally available to assist your clients with their needs. If possible, respond to their emails and return their call as fast as possible.

• Although it is a loss if you will refund the money of unsatisfied clients, you need to. Do not argue with the issue or blast nasty things unto them. Always be apologetic, courteous, and know why they are unsatisfied. Remember the rule that “customers are always right”, even if you feel that they are wrong.

• Your website is the reflection of yourself and your Internet marketing business. It must be professional-looking, complete with product and contact information, and easy ordering protocol.

• Be respectful to your fellow Internet marketers. Keep in mind that you must build a friendly competition on the business and not on personal preferences.

Internet marketing professionals possess those aforementioned aspects. Thus, before getting respect from the Internet community, show to them that you are worthy of their respect and build a professional image on the Internet.

How to make Money on Internet Marketing

How to Make your Online Advertising Business Produce Money on Internet Marketing

The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

As an Internet marketer, you do not want the second scenario to happen to your Internet marketing career. To be the “exception to the rule”, you must attract more web visitors to your site and turn them into long-term clients and build a loyal clientele base. Once you have satisfied such requirements, expect that there is something in return—positive returns, to be specific.

How will you say to Internet users that you need them to keep your online business alive? In fact, you need not to tell them straight to the point that you badly need them. All you need is a clever mind and some online advertising to get them without making them realize that you badly need them.

There are various online advertising methods on the Internet and each method has their product that works better on specific industries. There are huge numbers of individuals and companies operating online who wants to advertise what they have to offer, and there are also huge numbers of individuals and companies on the Internet who are willing to provide some advertising spaces. However, considering that the online advertising market is quite large, it will be inefficient for the advertisers as well as the providers of these online advertising spaces to individually meet and talk about the terms of conditions of advertising.

The individual or company who wish to advertise will certainly contact an online-based advertising company that are willing to provide the space that the advertiser needs as well as distribute their advertisements to different venues on the Internet at the same time.

The more benefits are now towards the online advertising firm. And you are considering an online advertising business.

But before you go, there are several things you need to consider first.

Start to gather a collection of websites or online companies that are willing to place advertisements on their sites. Select sites that are getting high web traffic every month. Once you have gathered advertising site venues, you may now start soliciting advertising clients. These advertisers will pay a certain amount of money that will commensurate with the exposure of their products or services on your advertising site venues. For instance, if you have contracted with 20 websites that are receiving an average of 200,000 web visitors every month, you can sell as much as 2,000,000 advertising exposures every month on each advertiser. In case that you have negotiated around 20 advertising venues on each website, you can sell an equivalent of 20 advertising clients with 2,000,000 advertising exposures every month. If an advertiser only pays for 1,000,000 advertising exposures, you can still sell the remaining 1,000,000 advertising exposures for a total of 11 advertising clients.

Now, what are the types of online advertising that you can offer? Here are some of the offerings that you can sell to individuals or companies who wish to advertise their products or services on the Internet.

• Banner ads- these ads are typically pictorial ads that are commonly viewed on high-traffic sites and includes a hyperlink back to the advertiser’s own site. These are priced according to the number of ads shown. For instance, banner ads can be sold in lots of 250,000 impressions each.
• Sponsorship ads- these ads are commonly larger than banner ads, which sometimes contain considerable amount of text. These are typically placed on high-traffic areas such as ezines or online newsletters. It is priced according to the number of readers of the newsletter or publication in which the ad is placed.
• Pay per click (PPC) ads- these ads are priced according to the number of clicks generated through site visitors, These are commonly text ads, though there are PPC ads that are pictorial-based.

Starting your own online advertising business is another opportunity of earning more money on the Internet marketing industry.

how to Boost your Internet Marketing Career

Valuable and Useful Information to Boost your Internet Marketing Career

The impact of the Internet on the perceived value of information is just as huge as anybody would ever think. Undoubtedly, Internet changed the way people learn and search for useful information. Before the arrival of the Internet culture, individuals who are looking for some valuable and useful information would be congregating themselves in classrooms, public libraries, bookstores, and magazine stands because these are the places where such information could be found.

However, it’s been about ten years since the Internet became accessible to the public and the difference it made has been gigantic.

The impact is drastic enough that the Internet changed the typical procedure of searching for information that has existed since the civilization era. If you want to learn the life of Florence Nightingale, Christopher Columbus, or even the terrorism acts of Osama bin Laden, you do not need to take a class, read a book, or purchase newspapers everyday. You can Yahoo or Google these personalities, and if you are savvy enough, you will be able to find a website that is dedicated to the study of these personalities.

Through the Internet, such valuable and useful information is readily accessible. In addition, retrieval of information is free. You do not have to suffer purchasing Da Vinci Code for several dollars cheaper than what you would have to pay in a brick and mortar bookstore. The search and retrieval of the manuscript of the book is instantaneous (in short, instant!), no wasting of time, and definitely there is no need to spend for transportation.

In other words, searching and retrieving information on the Internet is cost-free, except the purchase of your personal computer (if you do not have any) and the Internet connection fee.

Almost every kind of information could be found on the Internet, historical accounts, answers to personal problems, and information about business opportunities. In other words, every online-based business opportunity related information can be accessed through the Internet.

Nothing more, nothing else. Why purchase marketing strategy books or business newspapers if all information that you need is stored on the Internet and can be read for free.

However, unlike other information on the Internet, information related to Internet marketing are not entirely for free. In fact, there are marketing gurus who sell such information to Internet marketing neophytes.

The basics of success on Internet marketing starts with learning the basics of this lucrative industry. Such basics could be learned through various Internet marketing-related information scattered over the Web. If you want to acquire information that is proven to be useful for your online business, definitely you will purchase such information from different Internet marketing gurus.

To get the real worth of your money, you can look for the following categories of valuable and useful information for your online business outlined below:

• The content of the information package must be controlled and distributed by licensed and well-known personalities on Internet marketing. Verify the individual behind the personality—check if he is really a marketing genius or not. With so many ‘bogus gurus’ out there, there is a need to check on your information resources first before handing out money.

• Such information must be on its updated status. What is the use of information gathered in 1980 on a 2006 market? Ask for some sample excerpts or initial information that you can see for yourself if it is updated or not.

• Look for the “money back guarantee” condition of paid information. If you are not satisfied by the results or the results are not what you expect, you can have your money back. There are many experienced Internet marketers who are willing to give your money back if you are not satisfied with the information you have acquired.

If you cannot afford to purchase premium information sold by different Internet marketers over the Web, you can still look for free information. You may visit different article directories over the Internet that publishes hundreds to thousands of articles related to Internet marketing.

Some of these articles are written by the Internet marketing gurus themselves, thus you are assured that the information is valuable and can be applied to your online business. There are also business sites wherein they give away free information guides that you can use for your Internet marketing career. Just be resourceful and creative enough to locate this free yet useful information.

The Internet is the information superhighway—whether free or paid information, make sure that these will help you learn the ideas and basic strategies to make your Internet marketing career a successful one.

Wednesday, November 7, 2007

PLR Cash Course - How To Make A Fortune with PLR (end)

PLR and Membership Websites

There is a ton of money in owning your own membership website. It's also a really good kind of income for people who make money online.

Anyone that makes money as an Internet Marketer, knows it isn't like a normal job. Most people that have regular jobs know how much money they are going to make for the month and even the year.

Do I know how much I'm going to make this year? Heck no. At least if you have a membership site, you get recurring income, from month to month, that you can count on.

There are a lot of different types of membership sites. Most have this in common, they need a lot of information, in order to, be a good membership site.

Well someone has to write this information. I can write like a madman, but most people can't and even I can't do all of the writing myself. If you can't do all of the writing yourself. You have to find someone who will help you out. That is where PLR products come into play, yet again.

You can find products that allow you to add them to a membership site. You simple acquire them and add them to your membership site and it's that simple.

PLR Cash Course - How To Make A Fortune with PLR (4)

Private Label Rights and Mailing Lists

Having a mailing list is a great way to make a lot of money. The problem is that it can take awhile to build one and once you have one you have to keep the people that are on the list, happy.

Here again, acquiring PLR products comes into play. You can find so many great products out there, that you can use to build your mailing list.

You can even take a product and improve it a great deal. That will make it a lot more appealing to the people that will join your list, just for the product.

Maybe, if the product is a little vague, go into things in more detail or explain it better. It won't be that much work, but it will add a lot more quality to it.

There is always the debate. Should I give away the product, in order to, build my list? Should I sell the product and build the list at the same time and risk not getting as many subscribers?

There's some compelling arguments for both. The main reason that I don't like giving it away for free is because I don't want a bunch of freebie seekers that will never pay for any information.

If you've got a list of people that have bought from you in the past. You can't beat that. Once you have broken down that barrier and they trust you, that is huge.

They have proven that they will reach into their wallet for you and that is the first and most important step towards being a repeat customer. Most people never get past that first, crucial step, so when they do, it's huge.

Plus, you make money from the sales. It's always good to see money coming into your account, especially if a person is just starting out. That really helps to build confidence.

PLR Cash Course - How To Make A Fortune with PLR (3)

The third part of the course

Using Private Label Rights for Content

One thing that you need to have if you're going to have a successful website is great content. There is only so much time in a day and a person doesn't have time to write it all.

Using those free articles from article directories for content, just isn't a very good idea. One is that these articles are being used by so many other people for content, it's just duplicate content and you aren't allowed to alter the article in anyway, to make it more unique.

You also have to have a link to the author's website or websites. You don't want people clicking on those links because it will take their attention away from your website.

If you're not going to write the content yourself or use free articles, there is another solution. That of course, is using PLR products for content.

Using PLR products for content is great for many reasons. One is that you don't have to write it, but there are other reasons. PLR products are usually higher quality than free articles and you don't have to put links to the author's websites.

Another big thing is that you can edit or change the content. That's huge because you can take some things out and add some things. You can also add keywords that you're targeting.

Another way that you can use PLR content is for articles. It's great to have articles to help generate traffic to your website. You just research the keywords that you want to use, put them in the article and add or get rid of anything that you want.

PLR Cash Course - How To Make A Fortune with PLR (2)

My last post, I gave an introduction on Private Label Rights (PLR)

To continue,

Selling Private Label Rights Products

There are a ton of different ways to make money with PLR products. It all depends on a person's situation and what they want to do with them.

I'm a big believer in having multiple streams of income, online. Too many people just try and make money with one strategy and when they don't make enough with it, they give up. If they had been getting income from different areas, it would have been enough to make a living online.

That is why I use PLR products to make money in a lot of different areas. The first thing that you can do is resell the product. Hopefully, they allow you the right to remove their name and place your name as the author.

This is important because if you want to become known as an expert in a market, whatever it may be, having a bunch of products, helps you greatly. It's important to become known as an expert and be known as a guru in your market.

It's important to be known as a guru in your market for many reasons. One is that it gets easier to sell products because of your reputation. Another reason is that it gets a lot easier to get joint venture partners and the ability to broker deals is a lot easier.

If a person wants to leave the original author there, to stay, that is all right as well. The reason that this can be a good thing to do is if you acquire PLR rights to a product to sell from a guru in a market. You might not care about becoming a guru in a market and just want to make money. Go ahead and sell it with the guru as the author.

Basically, all you have to do is write a sales page or hire someone to do it for you. Then you just drive traffic to the sales page or do joint ventures with people who have mailing lists in that market.

If you're worried about competing against other people who might be selling the product, don't worry too much. The Internet is a huge place, there are plenty of potential customers out there.

PLR Cash Course - How To Make A Fortune with PLR

If you haven't heard of PLR products, they are Private Label Rights products. It varies, but the rights to the product is usually that you can edit and change the product and put your name in as the product creator and resell the product.

There are a lot of other things that you can do with the product. You can give it away as a bonus, use it to build your list, use the content to use as an autoresponder sequence to your list, use it as content for your web site, break it down into smaller articles etc.

If you haven't been using PLR products, I've got some good news for you and some bad news for you. The bad news is that you have been missing out, the good news is that you can really start to make some serious money using PLR products.

If you're going to make money online you have to be able to manage your time. One thing that using PLR products does, is free up so much time.

You don't have to spend that time writing new products. You don't have to write that content for your web site, you don't have to write all of those articles etc.

That's huge because that's time that you could be spending doing other things. You just have to find a place to get really good PLR products and once you find that place you can keep coming back for more.

When you buy PLR products you have to look at it as an investment. It's an investment because you're buying the product, in order to save time and make money from it.

It's just like investing in a domain name or web hosting. We invest in those things because we want to make money from our website.

Tuesday, October 30, 2007

7 Ways to Drive Laser-Targeted Traffic

An affiliate marketer may have all the things needed for him to be able to succeed in a business such as affiliate marketing. He may have the necessary drive, diligence and perseverance to be able to understand how the system works. He may have all the tools necessary in maintaining the business, including a really unique and interesting website which could earn him a fortune if only the whole world could see it. However, all these would prove useless if he does not know how to drive traffic to his website. His business would sink into oblivion together with all the sales, fortune and dreams that he might have realized if he only knew how to do this particular task.

Getting people who matter to see one’s website is a difficult undertaking if he tries to consider the fact that there are rivals everywhere waiting to pin him down. The immensity of the internet as well as the affiliate marketing world has given birth to the fierce competition between affiliate marketers, each of whom has his own great product to offer. With all the websites piling on top of each other, how would one be able to stand out? The seven best ways to drive laser-targeted traffic to one’s own website would help those who are bent on sticking it out with this business wherever it is bound to take them.

The first step in driving traffic to one’s website is by relying on search engines and what they can do for the affiliate marketer concerned. Because they are popular for driving free targeted traffic, they should not be ignored by all means. Having top search engine rankings is vital in building popularity links, and the use of the right keywords is important in attaining this goal. Once a website is on top of the list, it is easily accessible to anyone who wants to see it for himself.

The second way in driving traffic to one’s website is by contacting other webmasters for a possible link exchange partnership. Locating websites that are related to one’s own website is the primary task. Once there, he should be able to establish communication by personalizing everything as much as possible. It is then possible to make reciprocal link exchanges between webmasters whichever way the affiliate marketer prefers.

The third way is through writing one’s own articles. This is an effective way in promoting a website, because good content that are appreciated by readers will lead them to visit the writer’s very own website out of sheer interest.

The fourth way is through joint venture marketing. This is one of the most effective ways of promoting a product or a service. Having a partner through ad swap or link exchange is beneficial to both parties as it allows them to reach a wide customer base in a short amount of time.

The fifth is through joining affiliate programs. Having affiliates to do the work means allowing them to bring tons of traffic to a website. Skyrocketing sales would be realized as a result, and both the affiliate and the website owner will benefit from the situation.

The sixth is by having a list of subscribers that one can refer to every so often, because they are those which would prove to be valuable assets for the marketer concerned. The use of autoresponders and personalized newsletters is one way of keeping track of them all, and holding on to them by letting them know about new products and services is an essential task that should be done by the affiliate marketer concerned.

The seventh is by knowing one’s market through and through. It is important for traffic to be targeted to those who might have a special interest in the theme or topic of one’s website. This way, a solid customer base is going to be created. Once a potential customer shows an interest in a particular website by paying it a visit, one must not waste time in trying to show him that his effort is worth it.

Traffic generating strategies are important in trying to make one’s affiliate marketing career inch forward. It is always advantageous to plan one’s moves in any business that he might undertake. This is particularly so in affiliate marketing. If one knows how to get people to see what he has to offer, then he is on the right track.

5 Things You Must Have to Succeed in Affiliate Marketing

5 Things You Must Have to Succeed in Affiliate Marketing

The idea of being mere passengers on a ship meant to sail to the farthest points does not appeal to people who like to put their destiny into their own hands. They have the desire of maneuvering the ships themselves, of being able to be the ones to take it anywhere they want to. Being aboard a ship on its way to a particularly great destination is something each and every one of them dreams of, and the knowledge that they have the capacity to steer it themselves is what makes them actually want to.

Perhaps this is the reason why more and more people are succumbing to one of the most popular businesses around – affiliate marketing. It is because in this business, there are no bosses to order the employees around. There are no deadlines to meet and no clutter of work do to. One only needs to be equipped with the tools needed to succeed in a business such as this, and he is bound to get what his heart ultimately desires.

Just what are the things needed to be able to succeed in affiliate marketing? What must one have within himself to be able to do well in this industry? There is a lot of competition involved in affiliate marketing, and to be able to rise above the norm, one must be equipped with just the right stuff necessary to propel him forward. There are five things one must ultimately possess if he wants to achieve the glory he is yearning for in this business, and these five things are a must for him to possess to be able to stand out among the rest.

The very first quality one must possess if he wants to try his hand in affiliate marketing is the willingness to learn and be trained. Treading through unfamiliar territory is scary stuff if one is not properly equipped, and he might get lost amidst a jungle of the unknown. Learning the tricks of the trade is also an important aspect of the game, and one’s willingness to know it all will give him far better advantages in the business than he could ever imagine.

The second quality one must possess is the willingness to invest time and effort even if direct results do not seem at all apparent. Although several months may pass without good news, it is important for one who has his foot in the industry to hold on and wait. It is this quality which would save him from giving up after investing a lot of himself in the business.

The third quality one must possess is self-determination. If one wants to conquer the affiliate marketing world, he must have the ability to push himself ahead. Never having to say die is a quality each and every affiliate marketer should possess, and the ability to motivate oneself into scaling greater heights is an ability which would actually take an affiliate marketer there.

The fourth quality one must possess is discipline. If one knows how to teach himself to work everyday with all the energy he can muster, then he is close to achieving what he has set his heart to having in the first place.

The fifth and last quality one must possess is optimism. Negative attitudes and hearsays should not discourage an affiliate marketer from pursuing what he has to in order to make life better for himself and for everyone concerned. Neither should anyone influence his attitude toward the business, because once in it, it is a must for him to be the captain of his ship and the master of his soul.

The ingredients to success in a business such as affiliate marketing are diverse and manifold, but the most important thing one needs to be able to make it big lies in himself alone. It is he who has the capacity to do everything to be able to realize his prospects, and the desire which fuels his heart in doing so is the gasoline which should keep the engine going.

Affiliate marketing is all about putting one’s fate into his own hands. The right attitude is the key to being able to steer one’s ship into that part of the ocean where a certain kind of serenity can be found, one that permeates the atmosphere as the ship sails calmly on.

3 Necessary Tools for the High Rolling Affiliate Marketer

What does it take to become a successful Affiliate Marketer? What are the ingredients of an affiliate marketing success story? Is there a shortcut to Affiliate Marketing glory? All these questions play around in the minds of affiliate marketers who want to make it big in this business.
Although affiliate marketing is touted as one of the easiest and most effective ways to earn money online, it is not as easy as it sounds. The wise affiliate marketer plans every action and executes it the best way he can. He should also maximize the potential to earn by utilizing the right tools necessary for a successful Affiliate Marketing business. We have consulted some of the most successful affiliate marketers in the business and below are the top three necessary tools for a successful affiliate marketing business.

Important Tool #1: Your Own Website

The most important and indispensable tool in Affiliate Marketing is your own website. The first step in any successful affiliate marketing business is building a good, credible and professional looking website. Your website is the jump off point of all your marketing efforts. Thus, you must first build a user-friendly website, which will appeal to your prospects and encourage them to click on the links to the products and service you are promoting and make a purchase. Therefore, you must first concentrate your efforts in building a website that will cater to what your prospects need.

The most important thing you should consider is that almost all web users go online to look for information, not necessarily to go and buy something. Above all else, make your website full of original, relevant and useful content. People will love articles that are appealing and helpful. Keep in mind that, in the internet, content is still king and good quality content will not only build your credibility, it can also help you achieve a higher search engine ranking. By posting relevant and useful articles, you establish yourself as a credible expert in the field, making you a more trustworthy endorser of the product or service you promote. Establishing a good reputation is a good step in building up a loyal consumer base.

Important Tool #2: Incentives

Competition is extremely tight in the internet world. You must always be one-step ahead of your rivals to ensure that you capture a significant share of your target market. Therefore, you must use every possible means to encourage people not only to visit your site but also to click and proceed to the websites of the products and services you are promoting. Building an opt-in email list is one of the best ways to gather prospects. Offer a newsletter or an e-zine. Better yet, offer incentives to your prospects to encourage them to subscribe to your newsletters. You can present free softwares, access to exclusive services and other freebies that will be helpful to your prospects.

Important Tool #3: Link Popularity

The importance of driving highly targeted traffic to your website cannot be emphasized enough. The all-important web traffic is at the top of the list of the most important entities in the internet world. Attracting people to your site should be the first step you should carry out. Do everything to achieve a high search engine ranking. Link Popularity is one of the factors that search engines use to determine search engine rankings. Therefore, to enhance your link popularity, you must launch an aggressive reciprocal link campaign.

One of the best ways to do this – at no cost at all – is by submitting articles, with your website's link at the resource box, to e-zines and free article sites. You will not only gain exposure, you will also have the opportunity to advertise for free, just include a link back to your site. The more sites you submit your articles to, the better your link popularity is. Make your articles original, relevant and useful so that more websites will pick it up and post it.

These are but three of the many tools that an affiliate marketer can use to maximize earning potential. The possibilities are endless and are limited only by your imagination, creativity, resourcefulness and determination. You can always explore other ideas and adapt other strategies, which you think might help you become a high rolling affiliate marketer.

Monday, October 29, 2007

All About Internet Advertising Methods

Read about Ads:
All About Internet Advertising Methods

People opt for internet advertising methods because practically half of the world's population knows HTML. If you have your own business, you have to decide on what internet advertising method works for you. Ask yourself what are you going to avail of: the expensive internet advertising methods or the cheap ones? Others will pipe in "expensive!" immediately, but they don't know cheap internet advertising method attracts great benefits as well.

Here's the lowdown and a comparative look on the cheap and expensive internet advertising methods:

The Expensive:

1. Pop-ups. Not only is this expensive, but also outright annoying that visitors close pop-up windows without even bothering to know what they're all about. This is an internet advertising method that you can do without.

Fly ads are derivatives of pop-ups which are also equally irking to the visitors.

2. 1. Pop-ups. Not only is this expensive, but also outright annoying that visitors close pop-up windows without even bothering to know what they're all about. This is an internet advertising method that you can do without.

Fly ads are derivatives of pop-ups which are also equally irking to the visitors.

2. Pod casts.

Broadcast is to TV as pod cast is to internet. It's one sophisticated internet advertising method that can somehow hamper your budget. But if you're thinking results, pod casting is worth the money.

3. Paying the search engines.

How does this one work? When someone types in a keyword related to your site, your URL is automatically included in the first page of the top results. Fixed payment for the search engine allows just that. Expensive, yes, but if we're talking about Google and Yahoo search engines here, then don't give it a second thought.

This is associated with another internet advertising method: the pay-per-click system.

The Cheap:

1. Blogging.

Go along the bandwagon and blog about your website. This is an internet advertising method that is popular as of the moment, so you never have to worry that this will never spur outcome. All you have to do is sign up for a blogging account, post and voila! You don't even need to pay!

2. Submit to not-so-big search engines.

This is cheap and dependable. If you submit your site to smaller search engines, you have bigger chances to get bigger results. Remember that the search engine giants can dwarf and overlook your site easily, so this internet advertising method might just be the right one for you.

3. Text links.

This is not just cheap...this is virtually free! Let someone text link your site and return the favor.

Cheap versus expensive, that's always the question that hounds on whenever we're trying to get something. In the field of internet advertising, just be wise enough to figure out what will suit your needs. Go for what you want as long as there are visible results.

Do not overspend your IM solutions

The Internet has made this world an open enterprise. It has become important for companies to further expand their market and their consumer targets. Engaging to Internet Marketing maybe a risk for people who wish to be involved with this type of business.

Ensure that most of your target consumers will surely acquire your product. Consider the best products which will definitely capture their interests and needs. This means that you need to identify specifically who these people are, their location and financial level in the society. Have a marketing knowledge and skill to achieve your goal in the field of Internet marketing.

At the present, you can use varied Internet Marketing Solutions that is being offered by companies which can be your tool for support to your consumers. This solution maybe email marketing, search engine optimization or creating web pages or sites. Since you need to maximize your return profit, you need to choose Internet Marketing Solutions that will help you achieve this. These marketing techniques will not cost much since they are very self-explanatory, thus, learned easily.

Email marketing is a common Internet marketing Solution. This is a cost effective way of communicating and interacting to your consumers, driving them to visit your website and check out your products. It may be in a way of marketing articles, leading them to forums or newsletters. A newsletter has an advantage of expanding your consumers as more and more sign up on it until you can have a bulk list of emails.

Another great Internet marketing solution is through websites. This is a good promotion strategy to employ since you can display all the necessary information for your target consumers. The website should capture their interest and be complete since every transaction, from inquiry to payments may take place. All correspondence that will be done online must be well-facilitated by the features of your website.

Another Internet marketing solution is search engine optimization. This is a type of service for your website that you can make use of in order to raise the number of visitors to your site. Once a consumer uses a search engine, your website will rank high in the list of searches which in return will increase your site's traffic.

Considering these Internet Marketing Solution, there are different companies offering software products containing one or all of these solutions. It would be a great opportunity to try one of these which will match your financial capability and expected return profit.

Creative and Profitable Ways to Use Autoreponders

An interested visitor who has been strolling through your
site has finally come to just what she is looking for and
is about to make a purchase. It's a sunny afternoon, and
her cat, who happens to be sitting on the moss under the
visitor's large fifty-year-old snow-rose bonsai tree,
suddenly jumps down, and the priceless tree topples over.

In the blink of an eye, your visitor exits your site, and
your sale is dust - unless you have had the foresight to
utilize an autoresponder that has captured her email
address. If you have installed an autoresponder, you can
then follow-up with her, and in all probability, make the
sale when the poor woman has finished repotting her
precious bonsai.

Autoresponders are remarkable, versatile programs that do
so much more than just automatically answer your email.
Here are a few ideas that will help you to creatively and
productively use your autoresponder to transform the casual
visitor into a profitable customer. Use your autoresponder

1. Publish a newsletter. Certain quality autoresponders
will manage subscriptions and follow-up with interested
prospects. Your newsletter can keep your visitors informed
about your services or products, while building your
reputation as a credible expert in your particular

2. Publish a newsletter only for your affiliates. Inform
them of current sales you are running and of promotional
material that your affiliates can use themselves to
increase their commissions. Include tips, advice, and
techniques that your affiliates can use to successfully go
out and promote your business.

3. Write reviews. Cover books, software, music, e-books,
movies, etc., and put each review in an autoresponder.
Review your affiliate programs, using a link to your
affiliate's page in your autoresponder.

4. Distribute your articles. Writing and distributing
targeted articles is a powerful tool to build your business
credibility, bring traffic to your site, and increase your
sales potential. If your articles contain valuable
information, many editors will print what is known as a
resource box for you. A resource box contains your bio and
a brief description of your service or product. It can also
contain your autoresponder address. Let's say you've
written fifty articles. Put them on separate autoresponder
accounts and create a master list that contains the titles
of each article, the autoresponder address, and a brief
abstract. Then promote your master list. Additionally,
include your publishing guidelines so your affiliates can
add their articles to your list, increasing the number of
writers who are represented in your article list.

5. Create mailing lists. Inform subscribers to your
articles when you've written new ones that they may want to
publish in their own newsletter or website.

6. Automate your sales process. Use an ad to insure
repeated exposure of your message, which has been proven to
effectively increase sales. In your ad, put your
autoresponder address where a visitor will be exposed to
numerous marketing materials. This multiplies the chances
of converting visitors into customers. For example, if
you're selling a particular product, put testimonials about
how spectacular it is on your autoresponder, and add a
detailed, enticing description of your product.

7. Distribute advertising. Let's say you sell advertising
on your website or in your newsletter or e-zine. Set your
autoresponder to send the information about rates and how
to place an ad automatically to all prospects' email
addresses. Then have your autoresponder follow-up. It can
also send notification of any special deals you are
currently offering.

8. Distribute an email course. Each day, have your
autoresponder send out another lesson. Just be sure that
each lesson has quality content - not a sales pitch. Your
content will do the selling for you, and will do it much
more effectively. You can include tips centered on a
different topic for each lesson, illustrating how your
product will benefit the reader. Include the tangible
benefits the visitor will reap by purchasing your product.
Make sure to include a paragraph or two at the end of each
lesson enticing your prospect to consider making a

9. Automate a reminder about your service or product after
a visitor has completed your course. This will increase the
possibility of sales from visitors who have taken your
course but are dragging their feet about actually making a
purchase. You can also use these reminders to promote new
products or services, and the products and services of your
affiliate programs.

10. Distribute free reports. This gives your visitor an
idea of the type of information you can provide and the
quality of your product or service. Make sure these reports
are not sales letters or you will more than likely lose a
potential customer than gain a sale.

11. Create trivia quizzes on your site and place the
answers in an autoresponder. Your visitor will then be
motivated to request your autoresponder, and you will have
a record of the visitors' email addresses who took your
quiz. Or create a contest and have any visitors that enter
send their responses to your autoresponder. Your
autoresponder can be set-up to send them a confirmation of
their entry.

12. Offer a trial version of your product. Give your
prospects a sample of your ebook, course, software,
membership, etc. People who are exposed to a little taste
often end up wanting the whole pie. You can also capture
their email addresses when you offer them a free trial from
your website. Set up your autoresponder to give
instructions on how to obtain their free trial, and then
make sure to follow-up to try and close the sale.

13. Link to hidden pages on your autoresponder. For
example, a hidden page could be your affiliate page that
contains graphics, promotional articles, and text links
that interested affiliates can make use of. Inform visitors
that they may have free access to your affiliate page by
simply requesting your autoresponder. You will then gather
a list of visitors who may be interested in becoming your

14. Use an autoresponder on your order page. Post a request
form for visitors to be notified of special offers or
discounts in the future. This creates a very effective
mailing list that contains the names of people who are
already your customers.

15. Put your links page on your autoresponder. It should
contain up to fifty links that would be of particular
interest to your visitors. Make sure to add your own
promotional copy at the top or bottom of this page.

Now that you have proof that autoresponders can be used
creatively, see if you can come up with some brilliant
ideas of your own!

Introduction to Autoresponders

If you've reached the point of exhaustion trying to keep up
with answering the mountain of emails that threatens to
bury you alive every single day, you're ready to learn
about autoresponders.

The bad news is that people expect prompt replies to their
email inquiries. However, unless you can figure out how to
work continual twenty-four hour shifts, or hire enough
people to constantly monitor incoming emails (while they're
eating up your revenue), you have a problem. The good news
is an autoresponder is an inexpensive - or even free -
method of quickly responding to emails. What these programs
do is automatically respond to incoming emails as soon as
they are received.

Emails are essential to your business for many different
reasons. Most importantly, these invisible email voices
give you their feedback about your website - for free!
However, if you spend all your working hours answering
these emails, how are you supposed to run your business?
The answer is simple: use autoresponders. Autoresponders
are programs that automatically respond to your emails
without you so much as having to click on your mouse.

There are a number of good reasons why you need an
autoresponder besides just answering your email. For
example, autoresponders can be used if you need a way to
send information about your services or products, price
lists, or if there are repeated questions asked across
large numbers of emails. Maybe you want to offer your site
visitors a special bonus of some kind, such as advice or
relevant articles. All of this can be handled by an
autoresponder. Additionally, you can advertise your
business and then build stable relationships with your
customers by using autoresponders.

Autoresponder programs vary from software that runs with
your email program to a specialized script that runs on
your web hosting company's server. This kind of script may
use a web page form or simply operate with your email
account. This kind of script is programmed to send out a
standardized message whenever an email is received. The
message is sent to a particular script or email address.

Some autoresponders can do more than simply send out
standardized messages. They can send out an unlimited
number of follow-up messages sent at predetermined interval
of time. For example, you can set your autoresponder to
send out a new message every day for as long a period as
you desire.

There are numerous companies who offer autoresponders free
of charge. Your website hosting company often provides
autoresponders as a free service. If this is not the case
with your web hosting company, there are numerous companies
who offer this service for a small fee, or free of charge,
providing you attach an advertisement for their company to
your emails.

To personalize your autoresponder messages, you can attach
a signature. Signatures in this case are much like business
cards. You can include your name, company, all your contact
numbers and addresses, and a brief message.

It's a good idea to attach a signature to every email that
is sent out. This works as a repeated reminder of your
business identity every time a customer sees it. The more
they look at your signature, the more likely your company
will spring to mind when your particular service or product
is needed.

You can create a standardized signature that every employee
in your business uses, or you can go wild, and let every
staff member create their own personal signature. Of
course, like everything in life, there are some rules and
guidelines to creating a personal signature.

Keep the length of your signature between four to six lines
of text, with no more than 70 characters in a single line.
Make sure that your email program does not cut off your
text! The content should include your name, your company
name, your email address, fax number, and any other contact
details, such as 800 numbers. Lastly, always include a
short personal message about your company. It should be a
subtle sell of your services or your products, and possibly
your company's reliability and longevity.

Another specialized use of autoresponders is to create
courses that you can then offer your site visitors for
free. You must choose a topic in which you are an expert
and that precisely targets your potential customers.

Once you have carefully chosen your subject, divide it into
a number of different sub-topics. Then offer your site
visitor a free 10 or 15 day course, each day offering a
different sub-topic. The first topic should always be a
welcome message to your site visitor and an explanation
about what is to follow. Your explanation should be
enticing, getting the point across that you are offering
free, quality information that your target audience will
find of great value.

With every lesson, include the number of the lesson, the
topic title, information about your company and its
services or products. At the end, include a few blurbs
about the next lesson to entice the subscriber to continue

Make sure each topic is packed with essential and valuable
information, and leaves the visitor lusting to know more.
Otherwise, you may lose them in the very beginning.

Of course, you have to write up your course before you can
offer it. Once you have done this, and gone over the
material carefully, employing a professional writer or
editor if necessary, you must transfer your text to your

There are a number of free autoresponders you can use. Try
http:/, or Or
go onto Google and you will find a long list of free
autoresponder companies. Then sign-up for your chosen
autoresponder. Once you do, you will receive instructions
as to how to set it up and transfer your text.

Email is an excellent marketing tool; it is inexpensive and
it is fast. Use it to advertise your business by choosing
your email address carefully. Your website should contain
different email addresses for different contact requests.
For example, use for information
requests, or for questions about
sales. It's a good idea to set up one for the owner, such
as This presents your company in
a personal, approachable light and insures that direct
contact is provided.

Autoresponders are an effective and powerful marketing
tool, allowing you to make contact with thousands of
potential customers. This is an invaluable asset
considering how many potential customers you usually have
contact with before you make an actual sale. Essentially,
an autoresponser allows you to automate part of your
marketing campaign.

A Blogger's Handshake


Welcome to the Internet Marketing Blog.

Over the next posts, I will compose articles that are in relation to internet Marketing. Articles that Self-Proclaimed Gurus would sell to you for over $50

I have no intention to sell you anything unless of course it would benefit you but that would be a long way from now.

In the mean time, Grab a cup of coffee and enjoy the articles for FREE.

I would try my level best to update the posts due to my busy schedule but you can bet it will be well worth the wait

Thank you and Lets make money

David V.