Friday, November 16, 2007

How to Build a Successful Online Career

Internet marketing is surrounded by facts that every aspiring online entrepreneur should know. Although you have heard several success stories about individuals who succeeded and earned thousands to millions of dollars through Internet marketing, they are also bounded by these facts existing around the industry.

First, just like the typical business investment, you cannot make a fortune overnight on Internet marketing. Successful Internet marketers have spent several years to perfect their marketing strategies. They have started from studying the “ins and outs” of the business opportunity, applied existing strategies, formulated their own marketing strategies, and test their new strategies to their marketing business. Although Internet marketing offers a lucrative business opportunity for everyone, it takes some time before you could earn millions of dollars through Internet marketing. You will start from several hundreds and after several months or years, you will be able to earn thousands of dollars on Internet marketing revenues.

Second, your competitors will always be your competitors. There are instances wherein they will use you for their advantage. Of course, we do not want to ruin friendships here, but it is a fact that you must be careful of. You can work hand in hand with other Internet marketers, but you must ensure that you are not working with “hungry predators” or those who will not use your generosity for their advantage of earning more money.

Lastly, getting potential clients is the hardest part of your Internet marketing career. Remember that the success of your Internet marketing business will depend on how you will attract potential clients coming from the majority of traffic around the Internet. Even if you have a well-designed website with useful facilities such as information catalogs and shopping cart services, once you failed to attract large web traffic towards your site, your Internet marketing business will be of total failure.

Among the aforementioned facts, the last one is what you need think of most. As previously mentioned, the success of your Internet marketing career depends on how you build your clientele base. Such clientele base will serve as your “bloodline” that will keep your marketing career alive. Without them, the Internet marketing industry will remain to be a dream for individuals who want to earn more money.

If you want to attract potential clients and convert them into loyal product evangelizers, you must learn the whereabouts of Internet marketing promotion and advertising. Promoting and advertising your Internet marketing is crucial to your website and to your career as well. Through these strategies, you will be able to attract motivated people who are willing to purchase whatever you are offering. Taking time to create some buzz about your website will keep them coming back and create an intriguing impression to those individuals who haven’t got a try of your products or services.

Promotion and advertising will help you get the targeted traffic that you want in the early run of your Internet marketing career. In fact, the cost of promoting and advertising your site on the Internet is not as expensive as advertising your products and services through conventional methods such as billboards and classified ads of different newspapers. Even if you do not have that large marketing budget, you can still promote and advertise your site using various alternative and low-cost promotional methods.

So what are the characteristics of a good Internet marketing promotion and advertising? Take a look on the following items and make sure that your promotion and advertising tools possess these characteristics:

• It must have a long-lasting effect. Do not just use an advertising medium once and discard it. Find ways on how you will be able to use it for several times. You may use a similar approach on each advertising tool and create customer familiarity with the advertising tool as well as the product or service you are advertising. Think of several successful promotions and advertisement such as for Energizer batteries and others.
• An effective Internet marketing promotion and advertising have variations. Do not just stick with a single ad format. Change the color, text, and the message of your advertisements but do not alter its feature character. The alterations must be done in the consideration of a long-lasting ad effect.

Do not be afraid to explore new options. If you think these new ideas will help you promote and advertise your Internet marketing business effectively, then do it. The more you broaden your promotion and advertising efforts, you will be able to succeed in your Internet marketing business career.

Free and Low-Cost Marketing Alternatives

Starting an Internet marketing business is probably the best way of growing a residual income and at the same time achieving financial freedom. It really sounds easy and fun, yet there are several things that will cross your mind—things that will probably stop you in starting your own Internet marketing business.

Time and financial resources.

You need to accept the fact that in order to make money, you must have sufficient time allotment and financial resources. It is not advisable to start your online business if you feel that you do not have that financial capability of sustaining your own business in the long run.

Getting large web traffic to your online business site is your main priority in starting your Internet marketing business. You will be able to achieve it through advertising your site. However, when you found out that the cost is not within your reach, there is a slim chance that you will achieve success in getting traffic and converting them into long-term clients. Keep in mind that without a strong clientele base, it will mark the end of your Internet marketing career.

Is there any other way to escape expensive online business advertising?

Keep in mind that the word “free” still exists.

In other words, there are still low-cost alternatives and even free methods of advertising your Internet marketing business. You must be confident that such free or low-cost advertising alternatives will work, after all it is still a type of promotion that will help you get the targeted traffic that you need for your site. It does not necessarily follows that free or cheap advertising will not work effectively whereas expensive advertising mediums will always work. Invest confidence and a “clever thinking” on how you will be able to make it as effective as the expensive advertisement packages on the Internet.

As previously mentioned, there are many ways of advertising your online business without spending much of your fortune. The best idea that you must consider is writing original articles containing fresh and juicy information that will help your website visitors know about your business and the products and services that you are offering. Write your own original articles and sign with free or low-cost article distribution services that will distribute your articles to publishers around the Internet. If you want a wider distribution of your articles for increased awareness, you may pay for a small fee. Once your articles are distributed and published around the Internet with hyperlinks directing to your site, you will have your first set of new web visitors in no time. If you do not want to write the articles by yourself, you can hire different article writing services that will do the job in exchange of a small fee. Article writing and distribution is one of the best means of Internet marketing promotion.

Just like article writing, you may also use weblogs or simply blogs for your Internet marketing business promotion. This is completely free of charge and an ideal way of getting quality content on your website as well as getting repeated visitors who are interested in reading what you want to say. You can write your views about your business or include some photographs of the products you are offering. Do not forget to include your site’s link on your blogs so that your readers can visit your site if they want more information about what you have written on your blogs.

Posting to online forums is another free yet effective way of getting your hyperlinks noticed by majority of Internet users. There are thousands of online discussion forums out there that offers subjects related to the nature of your online business. You may also help other individuals by posting your comments or suggestions that you know with regards to a certain issue. The more assistance that you can offer, the more your name will stand out of the crowd as the authority on the subject, and the more likely forum readers will click on your website hyperlink to find out more about you and what you are into. It is one of the best ways of making sales without even selling actual products or services.

Why spend a lot if there are free and low-cost advertising alternatives for your Internet marketing promotion? With some careful planning and little spending, you will be able to earn a lot from your online business.

How to Earn Respect from the Online Community

Engineers, doctors, nurses, accountants, and lawyers.

They are what we call as professionals. They are individuals with recognized knowledge and expertise on a certain field of endeavor. They are entitled by law and existing policies to practice their respective professions. They are worthy of the standards of their profession, giving them legal licenses to practice their respective professions. Thus, they are the “authorities” in their respective field of endeavors.

Along with their tag as professionals, these individuals are bounded by proper etiquette with regards to their actions and behaviors. As professionals, they are expected to deliver required services to the public and at the same time deal with other individuals and professionals in an appropriate manner. They are looked upon as leaders; thus they are expected to act as real professionals when dealing with their work and other people.

Professionals are everywhere—in various construction sites, real estate markets, hospitals, county courts, and other places. Even the Internet marketing industry is surrounded by various professionals—Internet business consultants, web content writers, software developers, web designers, and others.

Thus, the Internet marketing is a pool of web-based professionals who are working not just for their personal interest but for the development of the industry as well. But what does it take to be considered as one of the Internet marketing professionals?

As previously mentioned, the definition of a professional revolves around the concept of “an individual who has recognized knowledge and expertise on a certain field of endeavor”. As a professional, you are considered to be worthy of the standards of your profession. You need to show to the world that you are really worth to be considered as a professional through creating a professional image.

However, building a professional image is not as easy as you think. In fact, it entails a great deal of time and effort. Your knowledge and expertise is not just the working factor here. You must also consider the conduct of your business in a professional manner, especially on the Internet where you are dealing with clients whom you do not know and you do not see.

Now, how will you start building your professional image? Consider the following aspects in creating your image on the Internet marketing industry.

• Your attitude is among the most essential aspects in creating your professional image on the Internet. It can either make you or kill your career in an instant. The manner you deal with your fellow Internet marketers, clients, and the concerns they want you to answer such as questions, comments, and compliments will reflect on your professionalism as a reputable Internet marketer.

• Courtesy is also an important factor. As previously mentioned, you are dealing with people whom you are not seeing and you do not know. Despite of that gap, make your “unseen” clients feel that they are very much appreciated. You must be respectful and warm in accommodating their queries and concern. Even in words, always express your gratitude to them.

• Honesty is the best policy. Do not mislead your web-based clients or else you will lose them. Remember that you have to earn their trust for you to build long-term relationships with them.

• When dealing with your clients, always go above and beyond their expectations. Always listen to the concerns of your clients. As a professional, you are expected to hear from your clients even if you know and understand most of the aspects of your Internet marketing business.

• Unsatisfied clients always complain about poor technical support. You need to make yourself personally available to assist your clients with their needs. If possible, respond to their emails and return their call as fast as possible.

• Although it is a loss if you will refund the money of unsatisfied clients, you need to. Do not argue with the issue or blast nasty things unto them. Always be apologetic, courteous, and know why they are unsatisfied. Remember the rule that “customers are always right”, even if you feel that they are wrong.

• Your website is the reflection of yourself and your Internet marketing business. It must be professional-looking, complete with product and contact information, and easy ordering protocol.

• Be respectful to your fellow Internet marketers. Keep in mind that you must build a friendly competition on the business and not on personal preferences.

Internet marketing professionals possess those aforementioned aspects. Thus, before getting respect from the Internet community, show to them that you are worthy of their respect and build a professional image on the Internet.

How to make Money on Internet Marketing

How to Make your Online Advertising Business Produce Money on Internet Marketing

The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

As an Internet marketer, you do not want the second scenario to happen to your Internet marketing career. To be the “exception to the rule”, you must attract more web visitors to your site and turn them into long-term clients and build a loyal clientele base. Once you have satisfied such requirements, expect that there is something in return—positive returns, to be specific.

How will you say to Internet users that you need them to keep your online business alive? In fact, you need not to tell them straight to the point that you badly need them. All you need is a clever mind and some online advertising to get them without making them realize that you badly need them.

There are various online advertising methods on the Internet and each method has their product that works better on specific industries. There are huge numbers of individuals and companies operating online who wants to advertise what they have to offer, and there are also huge numbers of individuals and companies on the Internet who are willing to provide some advertising spaces. However, considering that the online advertising market is quite large, it will be inefficient for the advertisers as well as the providers of these online advertising spaces to individually meet and talk about the terms of conditions of advertising.

The individual or company who wish to advertise will certainly contact an online-based advertising company that are willing to provide the space that the advertiser needs as well as distribute their advertisements to different venues on the Internet at the same time.

The more benefits are now towards the online advertising firm. And you are considering an online advertising business.

But before you go, there are several things you need to consider first.

Start to gather a collection of websites or online companies that are willing to place advertisements on their sites. Select sites that are getting high web traffic every month. Once you have gathered advertising site venues, you may now start soliciting advertising clients. These advertisers will pay a certain amount of money that will commensurate with the exposure of their products or services on your advertising site venues. For instance, if you have contracted with 20 websites that are receiving an average of 200,000 web visitors every month, you can sell as much as 2,000,000 advertising exposures every month on each advertiser. In case that you have negotiated around 20 advertising venues on each website, you can sell an equivalent of 20 advertising clients with 2,000,000 advertising exposures every month. If an advertiser only pays for 1,000,000 advertising exposures, you can still sell the remaining 1,000,000 advertising exposures for a total of 11 advertising clients.

Now, what are the types of online advertising that you can offer? Here are some of the offerings that you can sell to individuals or companies who wish to advertise their products or services on the Internet.

• Banner ads- these ads are typically pictorial ads that are commonly viewed on high-traffic sites and includes a hyperlink back to the advertiser’s own site. These are priced according to the number of ads shown. For instance, banner ads can be sold in lots of 250,000 impressions each.
• Sponsorship ads- these ads are commonly larger than banner ads, which sometimes contain considerable amount of text. These are typically placed on high-traffic areas such as ezines or online newsletters. It is priced according to the number of readers of the newsletter or publication in which the ad is placed.
• Pay per click (PPC) ads- these ads are priced according to the number of clicks generated through site visitors, These are commonly text ads, though there are PPC ads that are pictorial-based.

Starting your own online advertising business is another opportunity of earning more money on the Internet marketing industry.

how to Boost your Internet Marketing Career

Valuable and Useful Information to Boost your Internet Marketing Career

The impact of the Internet on the perceived value of information is just as huge as anybody would ever think. Undoubtedly, Internet changed the way people learn and search for useful information. Before the arrival of the Internet culture, individuals who are looking for some valuable and useful information would be congregating themselves in classrooms, public libraries, bookstores, and magazine stands because these are the places where such information could be found.

However, it’s been about ten years since the Internet became accessible to the public and the difference it made has been gigantic.

The impact is drastic enough that the Internet changed the typical procedure of searching for information that has existed since the civilization era. If you want to learn the life of Florence Nightingale, Christopher Columbus, or even the terrorism acts of Osama bin Laden, you do not need to take a class, read a book, or purchase newspapers everyday. You can Yahoo or Google these personalities, and if you are savvy enough, you will be able to find a website that is dedicated to the study of these personalities.

Through the Internet, such valuable and useful information is readily accessible. In addition, retrieval of information is free. You do not have to suffer purchasing Da Vinci Code for several dollars cheaper than what you would have to pay in a brick and mortar bookstore. The search and retrieval of the manuscript of the book is instantaneous (in short, instant!), no wasting of time, and definitely there is no need to spend for transportation.

In other words, searching and retrieving information on the Internet is cost-free, except the purchase of your personal computer (if you do not have any) and the Internet connection fee.

Almost every kind of information could be found on the Internet, historical accounts, answers to personal problems, and information about business opportunities. In other words, every online-based business opportunity related information can be accessed through the Internet.

Nothing more, nothing else. Why purchase marketing strategy books or business newspapers if all information that you need is stored on the Internet and can be read for free.

However, unlike other information on the Internet, information related to Internet marketing are not entirely for free. In fact, there are marketing gurus who sell such information to Internet marketing neophytes.

The basics of success on Internet marketing starts with learning the basics of this lucrative industry. Such basics could be learned through various Internet marketing-related information scattered over the Web. If you want to acquire information that is proven to be useful for your online business, definitely you will purchase such information from different Internet marketing gurus.

To get the real worth of your money, you can look for the following categories of valuable and useful information for your online business outlined below:

• The content of the information package must be controlled and distributed by licensed and well-known personalities on Internet marketing. Verify the individual behind the personality—check if he is really a marketing genius or not. With so many ‘bogus gurus’ out there, there is a need to check on your information resources first before handing out money.

• Such information must be on its updated status. What is the use of information gathered in 1980 on a 2006 market? Ask for some sample excerpts or initial information that you can see for yourself if it is updated or not.

• Look for the “money back guarantee” condition of paid information. If you are not satisfied by the results or the results are not what you expect, you can have your money back. There are many experienced Internet marketers who are willing to give your money back if you are not satisfied with the information you have acquired.

If you cannot afford to purchase premium information sold by different Internet marketers over the Web, you can still look for free information. You may visit different article directories over the Internet that publishes hundreds to thousands of articles related to Internet marketing.

Some of these articles are written by the Internet marketing gurus themselves, thus you are assured that the information is valuable and can be applied to your online business. There are also business sites wherein they give away free information guides that you can use for your Internet marketing career. Just be resourceful and creative enough to locate this free yet useful information.

The Internet is the information superhighway—whether free or paid information, make sure that these will help you learn the ideas and basic strategies to make your Internet marketing career a successful one.

Wednesday, November 7, 2007

PLR Cash Course - How To Make A Fortune with PLR (end)

PLR and Membership Websites

There is a ton of money in owning your own membership website. It's also a really good kind of income for people who make money online.

Anyone that makes money as an Internet Marketer, knows it isn't like a normal job. Most people that have regular jobs know how much money they are going to make for the month and even the year.

Do I know how much I'm going to make this year? Heck no. At least if you have a membership site, you get recurring income, from month to month, that you can count on.

There are a lot of different types of membership sites. Most have this in common, they need a lot of information, in order to, be a good membership site.

Well someone has to write this information. I can write like a madman, but most people can't and even I can't do all of the writing myself. If you can't do all of the writing yourself. You have to find someone who will help you out. That is where PLR products come into play, yet again.

You can find products that allow you to add them to a membership site. You simple acquire them and add them to your membership site and it's that simple.

PLR Cash Course - How To Make A Fortune with PLR (4)

Private Label Rights and Mailing Lists

Having a mailing list is a great way to make a lot of money. The problem is that it can take awhile to build one and once you have one you have to keep the people that are on the list, happy.

Here again, acquiring PLR products comes into play. You can find so many great products out there, that you can use to build your mailing list.

You can even take a product and improve it a great deal. That will make it a lot more appealing to the people that will join your list, just for the product.

Maybe, if the product is a little vague, go into things in more detail or explain it better. It won't be that much work, but it will add a lot more quality to it.

There is always the debate. Should I give away the product, in order to, build my list? Should I sell the product and build the list at the same time and risk not getting as many subscribers?

There's some compelling arguments for both. The main reason that I don't like giving it away for free is because I don't want a bunch of freebie seekers that will never pay for any information.

If you've got a list of people that have bought from you in the past. You can't beat that. Once you have broken down that barrier and they trust you, that is huge.

They have proven that they will reach into their wallet for you and that is the first and most important step towards being a repeat customer. Most people never get past that first, crucial step, so when they do, it's huge.

Plus, you make money from the sales. It's always good to see money coming into your account, especially if a person is just starting out. That really helps to build confidence.

PLR Cash Course - How To Make A Fortune with PLR (3)

The third part of the course

Using Private Label Rights for Content

One thing that you need to have if you're going to have a successful website is great content. There is only so much time in a day and a person doesn't have time to write it all.

Using those free articles from article directories for content, just isn't a very good idea. One is that these articles are being used by so many other people for content, it's just duplicate content and you aren't allowed to alter the article in anyway, to make it more unique.

You also have to have a link to the author's website or websites. You don't want people clicking on those links because it will take their attention away from your website.

If you're not going to write the content yourself or use free articles, there is another solution. That of course, is using PLR products for content.

Using PLR products for content is great for many reasons. One is that you don't have to write it, but there are other reasons. PLR products are usually higher quality than free articles and you don't have to put links to the author's websites.

Another big thing is that you can edit or change the content. That's huge because you can take some things out and add some things. You can also add keywords that you're targeting.

Another way that you can use PLR content is for articles. It's great to have articles to help generate traffic to your website. You just research the keywords that you want to use, put them in the article and add or get rid of anything that you want.

PLR Cash Course - How To Make A Fortune with PLR (2)

My last post, I gave an introduction on Private Label Rights (PLR)

To continue,

Selling Private Label Rights Products

There are a ton of different ways to make money with PLR products. It all depends on a person's situation and what they want to do with them.

I'm a big believer in having multiple streams of income, online. Too many people just try and make money with one strategy and when they don't make enough with it, they give up. If they had been getting income from different areas, it would have been enough to make a living online.

That is why I use PLR products to make money in a lot of different areas. The first thing that you can do is resell the product. Hopefully, they allow you the right to remove their name and place your name as the author.

This is important because if you want to become known as an expert in a market, whatever it may be, having a bunch of products, helps you greatly. It's important to become known as an expert and be known as a guru in your market.

It's important to be known as a guru in your market for many reasons. One is that it gets easier to sell products because of your reputation. Another reason is that it gets a lot easier to get joint venture partners and the ability to broker deals is a lot easier.

If a person wants to leave the original author there, to stay, that is all right as well. The reason that this can be a good thing to do is if you acquire PLR rights to a product to sell from a guru in a market. You might not care about becoming a guru in a market and just want to make money. Go ahead and sell it with the guru as the author.

Basically, all you have to do is write a sales page or hire someone to do it for you. Then you just drive traffic to the sales page or do joint ventures with people who have mailing lists in that market.

If you're worried about competing against other people who might be selling the product, don't worry too much. The Internet is a huge place, there are plenty of potential customers out there.

PLR Cash Course - How To Make A Fortune with PLR

If you haven't heard of PLR products, they are Private Label Rights products. It varies, but the rights to the product is usually that you can edit and change the product and put your name in as the product creator and resell the product.

There are a lot of other things that you can do with the product. You can give it away as a bonus, use it to build your list, use the content to use as an autoresponder sequence to your list, use it as content for your web site, break it down into smaller articles etc.

If you haven't been using PLR products, I've got some good news for you and some bad news for you. The bad news is that you have been missing out, the good news is that you can really start to make some serious money using PLR products.

If you're going to make money online you have to be able to manage your time. One thing that using PLR products does, is free up so much time.

You don't have to spend that time writing new products. You don't have to write that content for your web site, you don't have to write all of those articles etc.

That's huge because that's time that you could be spending doing other things. You just have to find a place to get really good PLR products and once you find that place you can keep coming back for more.

When you buy PLR products you have to look at it as an investment. It's an investment because you're buying the product, in order to save time and make money from it.

It's just like investing in a domain name or web hosting. We invest in those things because we want to make money from our website.